Browsing Posts tagged ROI

“Get people engaged to interact, so you can provide measurement…get passed and shared across social media…” says Tim Burke

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“Content is fundamental” says Jason Kates, CEO rVue, talking to Phil Cohen about how he built a company around content, completely ROI-driven… and how rVue evolved into a turnkey media planning solution for DOOH strategies.

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Olga Jourova, Arbitron Analyst discusses engagement, recall, results and evaluating / reporting digital out-of-home media…

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