Jennifer Bolt – Executive Dir/Media Srvs & Innovation at Tracy Locke – gives an agency’s perspective.
To view additional interviews from DSE 2011, check out the “Cohen on Content DSE Interview Lounge”
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“Content is fundamental” says Jason Kates, CEO rVue, talking to Phil Cohen about how he built a company around content, completely ROI-driven… and how rVue evolved into a turnkey media planning solution for DOOH strategies.
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“The efficacy of the medium [digital OOH network] is completely dependent on the content…” says Rob Gorrie responding to “Is content important to the agency and advertiser?”
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Philip M. Cohen is the President/CEO of Care Media Holdings Corp. and it's brands PetCARE TV, Women's HealthCARE TV and KidCARE TV digital OOH networks.
Following his career as a Director of Special Markets with Twentieth Century Fox, Mr. Cohen pursued his concept of using emerging video technology to explore new business opportunities....
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